Ok, I am sure you are aware that the iPod and Google are very big names and very big brands. Heck there is even google ads on this site. What has made them so big? Simplicity!
‘Sold Many Millions’
Apple have sold many millions of iPods why, because the only controls are a touch wheel (when they took off). This is why Creative’s Zens and Microsoft’s Zune etc. has all been flops, because they were not plain and simple. Yes you want to get all the nice features in, but whats more important? Feature or Simplicity? I would say simplicity. Even Microsoft can be put into this category, they created something that was very simple at the time, it meant you didn’t need to have a PHD in technology to get them to open a file. They invented UI (user interface) for computers, can’t get simpler than that.
‘Profits Increased 10 Fold’
I have had my own experiences of this, when I opened my first incentive freebie site (one of the first in the UK, 3rd to launch I think) the site was a bit complex, and took some time to work out. When I closed that network and rebranded under Creative Century I attempted to make the site as simple as possible, so anyone would know what to do, this caused profits to increase 10 fold.
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