Does the selling tradition work, does fulfilling peoples needs get a product sold? Well of course to a certain extent it does but the majority of the decision to buy is about motivation.
People have to assoicate the action of buying to creating tremendous pleaseure, and the action of not buying to pain.
We do things in life to gain pleasure or avoid pain, or sometimes a combination of the two.
You can’t just have someone motivated out of there desire to want, you have all got to have them actually feel that not buying would be painful. What do I mean painful? That they would be missing something, that they would be alone, any emotion wound or hurt.
People will do more to avoid pain than they will ever do do get pleasure. Which are you more motivated to do, save £1000 or protect £1000 in your pocket?
At the end of the day all we are all salespeople (affiliate marketers) we sell companies product through our website and our content. So what we have to is sell consequences, there are negative consequences and positive consequences, negative if the customer doesn’t buy it (what they are missing out on) and positive (what they would be getting).
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